General Magic

"Inside every pocket is a little piece of magic"

Jul 12 2019 TV-PG 1h 33m
Documentary

A tale of how the great vision and epic failure of General Magic, the "greatest dead company in Silicon Valley", changed the lives of billions.

Plot

The ideas that dominate the tech industry and our day to day lives were born at a secretive Silicon Valley start-up called 'General Magic', which spun out of Apple in 1990 to create the first handheld personal communicator (or "smartphone"). The film combines rare archival footage with powerful honesty from the "Magicians" today, reflecting on the most influential Silicon Valley Company no one has ever heard of. Featuring legendary members of the original Macintosh team, along with the creators of the iPod, iPhone, Android and eBay.

Written by

Sarah Kerruish, Jonathan Key, Matt Maude

Directed by

Sarah Kerruish, Matt Maude

Production Countries

United Kingdom, United States of America

Production Companies

Spellbound Productions II

Languages

English

Awards

2 wins & 3 nominations

Scores
# of Votes
1,337
Average Rating
7.4 out of 10
Metascore
69
Popularity
NA