Pink Ribbons, Inc.

"Capitalizing on hope."

Apr 21 2012 Not Rated 1h 37m
Documentary

Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success.

Plot

Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success.

Written by

Patricia Kearns, Nancy Guerin, Léa Pool

Directed by

Léa Pool

Cast

N/A

Crew

View crew

Production Countries

Canada, United States of America

Production Companies

ONF | NFB

Languages

English

Awards

1 nomination total

Trailers
Pink Ribbons, Inc. (Trailer)
Scores
# of Votes
732
Average Rating
7.3 out of 10
Metascore
66
Popularity
NA